Posted by: travadmin on Nov 28, 2003 – 11:23 AM
business  Bahamas Minister of Tourism, Obie Wilchcombe, has announced the launch of a new marketing and re-branding campaign for the country.
“We must re-brand, reposition and herald the islands of The Bahamas,” said Mr. Wilchcombe. “We must be compelling, exciting, creative seductive and engaging. We must break out of the clutter of destination marketing and advertising. We must celebrate our people, our heritage, culture and music.”

“That means we are no longer just about the beach, sun, sand and water. We are about the people, the islands and the beauty of Mother Nature that is The Bahamas,” he added.

According to Minister Wilchcombe: “Our new website…brings The Bahamas to life literally. We have actual Bahamians communicate with the user.” The website will allow for users to plan trips, view events, check out the weather on each island and plan vacation packages; each island will also have and individual homepage. Also to be included on the web are video streams showing different locations and interviews with actual Bahamians as well as 360 degree virtual tours of select attractions including the Hope Town Lighthouse, Lucayan National Park and Bennett’s Harbour, Cat Island.

Read the news on the re-branding of the Bahamas:
Tourism Launches ‘Jump’ Campaign
Bahamas Tourism Re-branded