The Bahamas welcomed 11.22 million international visitors in 2024, representing its best ever year for tourism.
Despite challenges from hurricanes Milton and Oscar, the destination saw a 16.2% increase in foreign air and sea arrivals compared to the previous year and a 54.7% increase over 2019. Foreign air arrivals alone surpassed 1.7 million, aligning with 2023 numbers and exceeding 2019 figures by 3.3%.
December was the best month in terms of arrivals, with 1.15 million visitors which was 14% ahead of 2023 and 62% up on 2019 levels.
Grand Bahama Island saw an 8.7% increase in air arrivals, while Abaco recorded 11.9% growth over 2023, marking a strong recovery to pre-Hurricane Dorian and pre-COVID levels.
Cruise tourism remains a key economic driver, generating US$654.8 million in expenditures during the 2023/2024 cruise year, according to a Florida-Caribbean Cruise Association (FCCA) report. Factoring in employment, taxes, and levies, the total economic impact exceeded $1 billion.
The total economic impact surpassed $1 billion.
Chester Cooper, deputy prime minister and minister of tourism, investments and aviation, said: “The Bahamas has not only exceeded its targets but remains a steadfast global leader in the tourism industry and a dominant presence in the Caribbean region.
“These record-breaking achievements are a powerful testament to the tourism marketing strides by the Ministry of Tourism and the supportive dedication of our partners across the destination, who, alongside our passionate locals, continue to offer unparalleled experiences throughout our beautiful and culturally rich islands.”
Latia Duncombe, Director General of Tourism, added: “The Bahamas’ exceptional tourism growth reflects our relentless drive to elevate the visitor experience and expand our global reach.
“These milestones are the result of innovative marketing strategies, strong industry partnerships, and the unwavering hospitality of the Bahamian people.
“As we build on this momentum, we remain committed to setting new standards in tourism excellence and welcoming even more travellers to our extraordinary islands.”
Luxury Investments Strengthen Global Appeal
Foreign direct investments in the country also played a crucial role in bolstering The Bahamas’ brand, particularly in the luxury market. Over the past two years, the country has attracted more than $10 billion in investment from prestigious global brands, including Rosewood, Six Senses, Montage, Park Hyatt, Bulgari and Four Seasons Residences.
“We thank our partners and stakeholders, the Ministry of Tourism team, and the incredible people of The Bahamas for their commitment to making tourism everybody’s business,” Cooper added.